50 Corridor TMA

Campaign—concept, messaging, paid social ad copy, campaign copy

The 50 Corridor TMA helps Sacramento-area commuters embrace alternative modes of transportation: buses, trains, carpooling, and more.

Driving the same route and sticking to the same routine is easy. Plus, public transit can be intimidating for the inexperienced. The Let's Go campaign aimed to make public transit feel more accessible and appealing.

Together, the Saint Friend team developed a bright, energetic campaign highlighting the joy of collecting experiences around Sacramento. Let's Go encouraged low-pressure exploration by celebrating regional destinations and providing resources for residents to take their best first step.

With our help, the Let's Go campaign became one of their highest-performing campaigns to date—double the engagement of their 2022 campaign.