Proof of Peach

Brand launch—identity, strategy, website copy, marketing copy, social media copy

The who: Proof of Peach (now MyPeach.ai) is a web3 membership-gated adult content marketplace for sex workers, by sex workers. It uses crypto to make creators’ lives simpler, safer, and more secure. It’s like Onlyfans, but better.

The need: A full brand suite and cheeky website to guide Proof of Peach through its launch and ongoing growth. As a marketing team member, I wrote and edited newsletters for both creators and fans. I also led content creation and community engagement on Twitter.

My work: Brand identity and messaging guidelines, website copy, social copy, and marketing copy. In my five-month tenure, we grew our Twitter presence from ~150 to 1500 followers. We consistently maintained an engagement rate of over 1.2%. Proof of Peach had over 1000 unique wallet sign-ups in the first six months.