Saint Friend sudio newsletter—naming, concept, copywriting, editing

Every creative studio worth its salt has a newsletter. We opted to go against the grain with a purposely silly concept, born from a pun that we were surprised nobody had used yet. Since newsletters are commonly promoted with language like, “Catch up on this week’s must-read news,” that name felt ripe for the picking. Thus, our delightful and thoughtful hotdog-themed newsletter came to be. We loved making it just as much as our 200+ subscriber list loved reading it.

Find our goofy promo videos here.