Speedy’s E-Bike Rescue
Brand—naming, creative strategy, messaging
Speedy’s E-Bike Rescue offers a new kind of neighborhood service, transporting broken e-bikes to the shop when pedaling isn’t an option.
Driving trust and awareness are essential when you’re pioneering a new category. Together, the Saint Friend team helped Speedy’s introduce themselves to the Seattle biking community as a friendly local service that brings ease and swift support to e-bike owners. What embodies sweetness and speed more than a bunny?
Creative Directors: Kate Carter & Nick Carter
Designers: Clarissa Fedorovich & Monday Miller
Creative Strategist: Riane Colquhoun