Brand and website—creative strategy, messaging, website copy

BackerKit is a crowdfunding platform that (unlike their main competitor) goes beyond just kick-starting campaigns. For over a decade, BackerKit has built crowdfunding tools and worked closely with creators and their fans to evolve crowdfunding for the better. Having run the first six-figure campaign in crowdfunding history—despite not having the tools to make it simple—founders Ro and Max know a thing or two about crowdfunding success.

Together, the Saint Friend team helped BackerKit embrace its next era with refreshed messaging, a brand-new marketplace of its own, a new page for welcoming creators, and narrative updates to its About page.

With our help, BackerKit strode confidently into its next chapter. Following our work, author Brandon Sanderson even converted from Kickstarter to BackerKit.